XRP News Today: Franklin ETF Launches Tomorrow, Price Unexpectedly Falls Below $2.2

XRP has fallen for seven consecutive trading days, setting the longest losing streak since 2023, highlighting the increasing panic in the entire Crypto Assets market. Despite the Franklin XRP ETF (EZRP) launching on November 18, the price of XRP continues to decline, raising concerns about the recent weakness in institutional demand.

XRP seven consecutive falls set the longest record of 2023, breaking through key support

XRP has fallen for seven consecutive trading days, setting the longest losing streak since 2023. This kind of continuous decline is extremely rare in today's news about XRP, indicating the persistence and severity of market selling pressure. On Monday, XRP fell by 2.37%, following a 0.84% drop the previous day, closing at 2.1641 USD. The token's trend is consistent with the overall Crypto Assets market, which fell by 2.08%.

Bitcoin (BTC) fell to a low of $91,113 on November 17, marking the lowest level since April 2025. As traders await key employment and inflation data from the United States, risk aversion has swept across the entire Crypto Assets market. The market's expectations for a Federal Reserve rate cut in December have also put pressure on market sentiment. With rising risk aversion, the outflow of funds from Bitcoin has intensified the pressure on the Crypto Assets market.

It is worth noting that Bitcoin erased its gains since 2025 on Monday, down 1.39% year-to-date. Meanwhile, despite experiencing a sell-off for seven consecutive trading days, XRP is still up 4.11% year-to-date. The market's expectations for strong institutional demand and favorable legislative progress for encryption have alleviated the downward pressure. This positive year-to-date return indicates that XRP's strong rebound after the SEC lawsuit settlement in July has provided sufficient upward buffer.

On November 17, XRP fell below the key support level of $2.2. This price level had provided support several times over the past few weeks and has now turned into a resistance level. A consecutive seven trading days of decline has caused XRP's trading price to be far below the 50-day and 200-day exponential moving averages (EMA), confirming the bearish momentum. From a technical perspective, when the price falls below the major moving averages, it typically indicates that the medium-term trend has turned bearish.

Franklin XRP ETF is set to launch, can institutional demand save the market

Despite the Franklin XRP ETF (EZRP) launching on November 18 (Tuesday), the price of XRP has still shown a reversal. This phenomenon of “price fall ahead of positive news” has sparked widespread discussion in today's news about XRP. Typically, the launch of an ETF is seen as a significant positive factor that should drive the price up. However, the current market environment and the dragging effect of Bitcoin have prevented XRP from benefiting from this catalyst.

Given Franklin Templeton's significant position in the ETF space, traders expect its XRP ETF to attract more institutional investor demand. According to data from VettaFi, Franklin Templeton ranks 19th on the assets under management (AUM) ETF leaderboard, with an AUM of $44.7 billion. In contrast, Canary Capital ranks 231st, with an AUM of $84.82 million.

This scale difference means that Franklin Templeton's brand influence and fundraising ability far exceed that of Canary Capital. When Canary Capital's XRPC fund achieved a trading volume of 58.6 million dollars on its first day, the market had higher expectations for Franklin's XRP ETF. If Franklin can attract over 100 million dollars in inflows on the first day, it will provide strong buying support for XRP.

However, Bitcoin spot ETF issuers faced significant capital outflows in November, raising concerns about recent institutional investors' demand for XRP through spot ETFs. As of the week of November 14, the net outflow in the U.S. Bitcoin spot ETF market was $1.11 billion. Early capital outflow data on Monday, November 17, indicated that there might be a net outflow again that day. Continued capital outflows could likely result in a fall in XRP and the entire market.

Lawyer Bill Morgan, who supports crypto assets, commented on the ongoing pullback of XRP since it reached a historical high of $3.66 in July, stating: “As a result, the price of XRP has returned to the level of mid-June 2025, when the lawsuit between the U.S. Securities and Exchange Commission (SEC) and Ripple was still ongoing, the spot XRP ETF had not yet been launched, no one had heard of Evernorth, and Ripple had not made any recent acquisitions.”

This observation provides an important reference for valuation. The current price level of XRP is seriously disconnected from its fundamental progress, and theoretically should be higher than mid-June. This divergence may imply that the current price is undervalued, or it may mean that the peak in July was a result of excessive speculation.

Technical Analysis: $2 Support Line and $2.5 Rebound Path

(Source: Trading View)

The first trading day of the Franklin XRP ETF could be crucial for the recent price trend of XRP. Although analysts are optimistic, weak demand due to the current market conditions may lead to XRP's price testing the psychological support level near 2 dollars. Market intelligence platform Santiment commented on the recent cryptocurrency sell-off, stating: “Currently, the average trading return rate of most crypto assets is extremely low.”

Santiment shared the average performance of active wallets over the past 30 days: XRP Ledger XRP is -10.2% (buying opportunity), Bitcoin BTC is -11.5% (buying opportunity), and Ethereum ETH is -15.4% (excellent buying zone). This negative yield indicates that the current market is in a deep adjustment phase, but from a contrarian indicator perspective, it may also represent a medium to long-term buying opportunity.

XRP Key Technical Level

Support Levels: 2.0 USD and 1.9 USD

Resistance Levels: 2.2 USD, 2.35 USD, 2.5 USD, 2.62 USD, 2.8 USD, 3.0 USD and 3.66 USD

50 Day EMA Resistance Level: 2.4800 USD

200 Day EMA Resistance Level: 2.5600 USD

Looking ahead, some price trend catalysts may trigger a recovery and potentially drive XRP towards $2.5. A bullish scenario requires the Federal Reserve to issue dovish policy signals, strong fund inflows in the XRP spot ETF report, blue-chip companies increasing their XRP holdings, and Ripple obtaining a U.S. chartered banking license. A breakthrough of the $2.20 resistance level could pave the way for an impact on the $2.35 resistance level; if the price continues to break through $2.35, the 50-day moving average and the $2.50 resistance level will become the next indicators to watch.

The bearish scenario includes hawkish Federal Reserve speakers, weak U.S. employment data but rising consumer prices, net outflows from the XRP spot ETF report, and the U.S. Senate delaying favorable legislation for Crypto Assets. These bearish events could push XRP toward the downward trend line. If it breaks below that trend line, $2 will be the next key support level. XRP continues to create lower highs and lower lows, which is a bearish signal that appeared after failing to break above the upward trend line in October.