Looks like the wild west days of easy engagement farming on X are coming to an end.

The platform's shifting gears, and those lazy rage-bait posts that used to print money? They're about to become relics.

What's driving this change? The incentive structure is getting a major overhaul. Low-effort content that relied purely on controversy and emotional triggers is losing its privileged position in the algorithm. We're seeing a clear pivot toward rewarding substance over shock value.

The math is simple: when platforms stop paying for outrage, creators stop manufacturing it. X appears to be recalibrating what gets amplified and monetized. This isn't just a policy tweak—it's a fundamental shift in how social economies operate.

For years, the game was predictable. Post something deliberately inflammatory, watch the quote tweets roll in, cash the check. That flywheel is slowing down. The question now is whether quality content can actually compete, or if we're just trading one exploitation model for another.

Either way, the era of getting rich off half-baked hot takes is fading. Adapt or get buried in the feed.