Recently, the technology industry has stirred again. Renowned entrepreneur Elon Musk revealed that he co-founded a pure artificial intelligence software company named Macrohard. Behind this seemingly joking name is a real project.

Musk stated on social media that he has joined the xAI team and is assisting in the creation of this new company. He explained that, considering traditional software companies like Microsoft do not actually produce physical hardware, it is theoretically possible to simulate the operational models of these companies using AI technology.

It is worth noting that in early August this year, Musk already applied for the trademark 'Macrohard'. Industry insiders pointed out that this name is clearly a parody of 'Microsoft'.

Musk's move has sparked widespread discussion in the industry. Some analysts believe that this could signal the impending arrival of an AI-driven revolution in the software industry. However, some experts point out that while the concept of pure AI software companies is innovative, it may face numerous challenges in terms of practical operation and market acceptance.

With the rapid development of artificial intelligence technology, the landscape of the traditional software industry may be reshaped. Musk's move undoubtedly injects new imaginative space into the industry. However, whether Macrohard can truly disrupt the operating model of existing software companies remains to be seen in due time.