From BTC to DOGE: Why Firms Add Memecoins to Treasuries

The trend of building crypto-based treasuries has grown over the last few quarters, and the involvement of publicly listed companies in buying these digital assets has been setting new milestones for the wider market, opening opportunities and paving the way for higher prices.

In today’s article, we will dive deeper into understanding why companies are now opting for memecoins as treasury reserve assets, and especially how Dogecoin is becoming the first preference for many of them.

From Bitcoin, Ethereum, to memecoins, now in corporate treasury

The idea of holding crypto in corporate treasuries originated with Bitcoin, later followed by Ethereum. However, in recent months, several companies have come forward with plans to invest in memecoins and include them in their treasury strategies.

With the market size expanding, companies are now exploring opportunities in second-tier assets such as Solana, XRP, and Dogecoin, along with other memecoins like Bonk.

Altcoins have traditionally remained the first preference for institutions, but they now seem to be slowly shifting toward memecoins. Earlier this month, reports surfaced of a publicly listed company purchasing Bonk worth millions of dollars, while another company made headlines with plans to inject nearly $200 million into Dogecoin.

Currently, around four to five companies are actively supporting Dogecoin, accumulating more through funding from equity, ATM programs, and, in some cases, even using personal funds for these purchases.

Memecoins are attracting companies now

Memecoins were once dismissed as jokes in the crypto market. However, as the market expanded and total capitalization approached $4.5 trillion, the contribution of memecoins began to be recognized—especially those of Dogecoin, Bonk, Pepe, Shiba Inu, Dogwifhat, and Pudgy Penguins.

Beyond price movements, factors such as community strength, brand recognition, liquidity, market depth, payment integration, and their role in diversifying against volatility are making memecoins a viable option for treasury reserve assets.

Among hundreds of memecoins, Dogecoin remains the top choice for corporate treasuries. As one of the oldest meme-based cryptocurrencies, it paved the way for others in the sector.

Dogecoin also enjoys a strong legacy of support, including endorsements from Tesla’s CEO and several prominent crypto moguls. It has achieved higher mainstream adoption than any other memecoin.

Additionally, Dogecoin’s development progress has attracted both traders and institutional investors. Trading DOGE is significantly cheaper than trading Bitcoin or Ethereum, making it a more practical and preferable option for institutions to accumulate in bulk as a treasury reserve asset.

Conclusion

The rise of memecoins in corporate treasuries highlights how far the crypto market has evolved. Once dismissed as speculative jokes, memecoins like Dogecoin, Shiba Inu, and Bonk are now being viewed as viable assets thanks to their strong communities, growing liquidity, brand recognition, and increasing integration into real-world payments

Among them, Dogecoin stands out as the leading choice, supported by its history, mainstream adoption, and relatively lower trading costs compared to Bitcoin and Ethereum. The involvement of publicly listed companies further legitimizes this trend, signaling a broader shift in treasury diversification strategies

While volatility and skepticism remain challenges, the adoption of memecoins by institutions reflects a willingness to embrace risk in exchange for growth potential. This development could mark the beginning of a new era where even unconventional digital assets hold a strategic place in corporate reserves.

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