MEME Token Launch Platform Analysis: Pump.fun Leads the Rise of New Players

On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

Functionality of the Launch Platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development Documentary

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral growth over due diligence or investor protection.

Since mid-2024, Pump.fun has gained significant attention, despite the most competitive alternatives only capturing a small market share. The issuance of Pump.fun's MEME Token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

MEME Rise of New Competitors in the Launch Platform

By late April 2025, the competitive landscape for the on-chain MEME launch platform began to change. New entrants such as LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively eroded the previous dominance of Pump.fun.

According to data from Dune Analytics, Pump.fun's market share fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun had significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives the rebound of May on-chain activities

In the past 30 days, the total market capitalization of MEME Tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier to creating MEME tokens through a no-code interface tailored for non-technical users.

Mechanism:

On Pump.fun, the token launch process is fully automated. The platform uses a supply-demand driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, Pump.fun partnered with a certain DEX. Once the token's market value reaches $69,000, the token will be automatically listed and injected with $12,000 of initial liquidity. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for the issuance of MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

On March 21, Pump.fun announced the launch of its native AMM DEX, PumpSwap. After this update, the liquidity of tokens graduated from the Pump.fun platform will no longer be routed to the previous DEX, but will be redirected to PumpSwap.

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LaunchLab

LaunchLab uses a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process has not introduced fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and allows for highly customizable issuance configurations, providing developers seeking tailored token issuance solutions with flexibility.

Mechanism:

  1. Third-Party Integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, a MEME launch platform created by the $BONK community, which is built on the infrastructure of LaunchLab.

  2. Highly customizable: In addition, LaunchLab further refines its launch framework by providing two different modes:

    • JustSendIt Mode: Designed for standardization and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

    • LaunchLab Mode: Supports custom parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock settings. It is worth noting that under the LaunchLab mode, developers are entitled to receive 10% of the LP trading fees upon token graduation, providing stronger incentives for the creation of high-quality projects.

LetsBONK.fun - Third-party integration representative:

According to the data, LetsBONK.fun facilitates the creation of over 12,000 Tokens daily, with a total issuance of more than 80,000 Tokens. At its peak, this platform accounted for 29% of the daily market share. Projects like $Hosico and $USELESS are among the best-performing Tokens that have successfully graduated.

LaunchLab vs. Pump.fun:

LaunchLab did not introduce any fundamentally new mechanisms and only has a slight advantage in the fee structure. However, on May 12, Pump.fun announced it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has allowed Pump.fun's market share to rebound to over 80%, marking a significant reversal in the competitive landscape.

LaunchLab has adopted an aggressive strategy to promote third-party platforms in order to jointly weaken the market position of Pump.fun. Although this approach has put some revenue pressure on Pump.fun, due to a lack of meaningful product innovation, it is unlikely that LaunchLab will challenge Pump.fun's dominance in the short term.

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Believe

Believe, originally known as Clout, is a SocialFi platform developed by Ben Pasternak, focusing on the issuance of celebrity tokens. The project was announced on April 27, 2025. It gained significant attention immediately upon release, with retweets from the official Solana account, Solana co-founder Anatoly Yakovenko (Toly), and Jupiter co-founder Meow. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak of nearly 5,000 and a maximum market share of 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially-driven issuance model, allowing users to deploy tokens on the Solana blockchain simply by posting a tweet with @LaunchACoin and specifying the token name on X (formerly Twitter) through its "X Trigger" mechanism. The entire process is executed automatically through backend services.

The platform uses a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As the trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market value of the Token exceeds $100,000, it will be automatically listed on a certain trading platform. Developers are incentivized by sharing 1% of the total transaction fees (2%).

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MakeNow.Meme: The decline of the first X Trigger MEME launch platform:

Amid the emergence of numerous platforms replicating the Pump.fun model, Believe stands out for introducing a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a token launch model based on X. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on X. It employs a dynamic joint curve and zero-cost creation, offering a novel and easily accessible model. However, despite early attention, the project quickly declined within a week. The main reasons for its fleeting existence can be summarized in two points:

  • Lack of anti-sniping mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, creating an unfair advantage.

  • Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the ecosystem support of Solana and Jupiter. Additionally, the use of its dynamic joint curve helps mitigate bot sniping behavior during the early stages of token trading, enhancing fairness and issuance integrity.

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by a co-founder of a certain DEX.

Mechanism:

Boop.Fun integrates the core mechanisms of Pump.fun and Believe, providing two issuance methods: creating a Token directly through the platform or triggering on-chain deployment by posting a tweet with @beeponboop on X.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders are rewarded proportionally based on their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL transaction fee revenue, thereby establishing a multi-tiered reward structure.

Reputation Pressure:

Recently, the founder of Boop.Fun has been involved in some controversies. These controversies have had a significant impact on the platform: daily active users have decreased by 56%, and the token issuance has sharply dropped from 10,877 to 1,072 ------ a decrease of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly declined.

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Which is better?

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among new entrants.

  • Pump.fun: The profit-sharing mechanism introduced by Pump.fun partially offsets the costs associated with Token issuance and migration. In addition, this mechanism provides creators with
BOOP-0.09%
SOL-6.57%
BONK-7.88%
USELESS20.6%
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