On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.

The functionality of the platform

The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the MEME project's typical high dependence on community. Therefore, launch platforms focused on MEME have gained greater appeal than other types of token issuance platforms.

MEME Launch Platform Development Chronicle

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral spread over due diligence or investor protection.

Since mid-2024, a certain platform has gained significant attention, despite other competitive alternatives only capturing a small market share. The issuance of the platform's MEME Token surged, reaching an unprecedented peak by the end of 2024 and remaining active into early 2025.

The rise of new competitors in the MEME launch platform

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. New entrants quickly gained attention. These platforms collectively eroded the position of the previously dominant platform.

According to data analysis, the market share of leading platforms fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below emerging competitors. Other platforms had significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives a rebound in May on-chain activities

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector being considered the primary contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

As a leading platform in the field, Pump.fun has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Pump.fun lowers the barrier for creating MEME tokens through a no-code interface tailored for non-technical users. With a simplified user interface, users can deploy new tokens by simply uploading the name, symbol, and image.

Mechanism:

On Pump.fun, the Token launch process is fully automated. The platform uses a supply and demand-driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks.

In its early stages, Pump.fun collaborated with a certain DEX. Once the Token's market value reaches $69,000, the Token will automatically be listed on the exchange and $12,000 of initial liquidity will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of Pump.fun during the MEME cycle.

On March 21, Pump.fun announced the launch of its native AMM DEX, PumpSwap. After this update, the liquidity of tokens graduating from the Pump.fun platform will no longer be routed to the original partner exchange, but will be redirected to PumpSwap.

In response, the original cooperative exchange officially launched its Token startup platform LaunchLab on April 16. This marks the beginning of direct competition between Pump.fun and the exchange.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.

Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized Token issuance solutions.

Mechanism:

1. Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integration. LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, a MEME launch platform created by the community, built on LaunchLab's infrastructure.

2. Highly customizable: In addition, LaunchLab has further refined its launch framework by providing two different modes:

   • JustSendIt mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.

   • LaunchLab Mode: Supports custom parameters, including total token supply, the proportion of tokens allocated to the joint curve, and token lock-up settings. It is worth noting that in LaunchLab Mode, developers are entitled to receive 10% of LP trading fees upon token graduation, providing a stronger incentive for the creation of high-quality projects.

LetsBONK.fun - Third-party integration representative:

According to the data, LetsBONK.fun facilitates the creation of over 12,000 Tokens daily, with the total number of issued Tokens exceeding 80,000. At its peak, the platform accounted for 29% of the daily market share.

LaunchLab vs. Pump.fun：

LaunchLab has not introduced any fundamentally new mechanisms and only has a slight advantage in its fee structure. However, on May 12, Pump.fun announced that it would share 50% of its revenue with token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has allowed Pump.fun's market share to rebound to over 80%, marking a significant reversal in the competitive landscape.

LaunchLab has adopted an active strategy to promote third-party platforms in order to jointly weaken Pump.fun's market position. Although this approach has put some revenue pressure on Pump.fun, due to a lack of meaningful product innovation, LaunchLab is unlikely to challenge Pump.fun's dominance in the short term.

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Believe

Believe, originally named Clout, is a SocialFi platform focused on celebrity token issuance. The project was announced on April 27, 2025. Upon release, it received significant attention, with multiple important accounts retweeting it. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak close to 5,000, and a maximum market share reaching 13.6%.

Mechanism:

The launch of Believe's Token adopts a socially-driven issuance model. Through its "X Trigger" mechanism, users can deploy tokens on the Solana blockchain simply by posting tweets with specific tags and designating the token name on social platforms. The entire process is executed automatically through backend services.

The platform employs a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As the trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.

Once the market value of the Token exceeds $100,000, it will be automatically listed on a certain platform. Developers are incentivized by sharing 1% of the total transaction fee (2%).

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MakeNow.Meme: The Decline of the First X Trigger MEME Launch Platform:

As many platforms imitating the Pump.fun model emerge, Believe stands out due to its more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt a social media-based token launch model. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.

MakeNow is a project that allows users to launch tokens through tweets on social media. It utilizes dynamic joint curves and zero-cost creation, providing a novel and easily accessible model. However, despite early attention, the project rapidly declined within a week. The main reasons for its fleeting existence can be summarized in two points:

• Lack of anti-sniping mechanisms: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost tokens in advance, creating an unfair advantage.

• Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.

Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from broader ecosystem support. Additionally, the use of its dynamic joint curve helps mitigate bot sniping during the early stages of token trading, enhancing fairness and issuance integrity.

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by a co-founder of a well-known exchange.

Mechanism:

Boop.Fun integrates the core mechanisms of Pump.fun and Believe, providing two ways to issue tokens: creating tokens directly through the platform or triggering on-chain deployment by posting tweets with specific tags on social media.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily airdrops of $BOOP, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. Additionally, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thereby establishing a multi-tiered reward structure.

Reputation pressure:

Recently, the founder of Boop.Fun made some controversial statements, leading to skepticism from the community. This incident had a significant impact on the platform: daily active users dropped by 56%, and the Token issuance fell sharply from 10,877 to 1,072—a decrease of 90%. As a result, market performance became unstable, and the community's trust in Boop.Fun significantly declined.

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Which one is better?

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relative competitive advantage among new entrants.

• Pump.fun: The introduced profit-sharing mechanism for creators partially offsets the costs associated with Token issuance and migration. Furthermore, this mechanism provides creators with stronger incentives to launch and maintain higher quality Tokens.

• LaunchLab: While low issuance fees, low graduation standards, and zero migration fees may be attractive to creators, they also lower the entry barrier, leading to a proliferation of low-quality projects. This undermines the overall project quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.

• Believe: Built on a new Token launch mechanism, it introduces a dynamic joint curve to prevent early bot buying behavior, while setting a higher graduation threshold. These measures address MakeNow.Meme.