American retail giant Walmart is making a strong entry into the crypto assets market through its fintech platform OnePay. It has been reported that OnePay plans to introduce Bitcoin and Ether trading and custody services in its mobile banking app before the end of 2025. This initiative not only provides ordinary American consumers with a way to access crypto assets through a familiar brand, but is also seen as an important milestone for crypto payments moving toward mainstream application.

OnePay is a fintech company jointly established by Walmart and venture capital firm Ribbit Capital in 2021. Its goal is to create a multifunctional financial application that integrates services such as savings, credit cards, loans, telecom expenses, and digital wallets. This time, OnePay is collaborating with crypto infrastructure company ZeroHash to provide users with regulated crypto transactions and asset custody solutions.

According to internal sources, OnePay will allow users to hold Bitcoin and Ethereum within the app. Users can not only buy and sell but also exchange crypto assets for cash to shop in Walmart stores or pay off credit card balances. This means that crypto asset payments will seamlessly integrate with the physical shopping experience, potentially opening up new possibilities for the application of cryptocurrencies in daily life.

Walmart's move demonstrates the recognition and layout of traditional retail giants in the digital asset market. As Crypto Assets gradually gain recognition from regulators and acceptance from the public, platforms like OnePay may play a significant role in promoting the popularity of Crypto Assets. However, this field still faces challenges such as regulatory uncertainty and market volatility, and OnePay needs to respond cautiously to these risks when launching related services.

Overall, Walmart's move into the crypto assets market through OnePay reflects the trend of integration between traditional finance and emerging digital assets. This could not only change people's payment habits but also have a profound impact on the entire retail and fintech industry.