Curating to earn, the rise of narrative, reviewing four innovative projects that monetize "taste".

Author: michaellwy

Compiled by: Shenchao TechFlow

In Part 1, we explored Curator Capital Markets as a theoretical foundation for responding to the AI-driven media environment. This perspective is still in its early stages, but relevant experiments have begun to emerge. We can categorize these early experiments into three main types, each representing a different form of "high-cost signal":.

Resource allocation market: Assigning value to content endorsement behavior by introducing scarcity.

Prediction Market: Directly monetizing predictive abilities.

Identity Layer: Linking digital assessments with high-risk reputations.

Let’s take a look at some projects that are putting this concept into practice.

1.Tweem（@tweemdotlol）

We have all seen comments under those popular tweets: "Invest when it gets 10 likes." This is essentially an attempt to gain social capital through early support.

Original tweet link: Click here

Tweem transforms this potential, informal behavior into a playable and competitive game. The mechanics are very simple, and the specific operation is as follows: users can bet on whether a tweet will go viral by tagging @tweemdotlol and setting specific goals for the tweet's future performance (for example):

Increase (e.g., views increase by 10 times, likes increase by 5 times)

specific indicators (such as 1000 likes)

If the tweet reaches the predicted metrics, users will earn points on the Tweem platform.

Original tweet link: Click here

Its core value proposition lies in the fact that every correct prediction will be added to a user's permanent and public record. This verifiable record can help users build a reputation for their appreciation of quality content and foresight. By "searching" tweets, you are essentially creating a public record that reflects the quality and type of content you consume.

In addition, Tweem offers a feature called "Cult" (team) that allows users to team up with other content hunters to find high-quality content. Team members can equally distribute points. This could form a kind of "content guild" focused on curating professional content on specific topics. For example, there could be teams "Cult" focused on the best memes, best macro analysis, or best predictive market insights.

2.Bangit (@bangitdotxyz)

Bangit is a curation game and economic layer based on X/Twitter, aiming to replace Twitter's native like and retweet system, building a more complex market to reward users who accurately identify "viral content."

The core concept is "Free to Play, Upvote to Earn."

Its mechanism revolves around a scarce and renewable resource—"Power". Each user replenishes a certain amount of "Max Power" daily, rather than having unlimited opportunities like traditional likes.

Users can like or dislike tweets by consuming a certain percentage of energy (1%-10%). This design transforms the act of liking from a zero-cost, casual click into a behavior that requires careful allocation of one's limited resources.

The system is designed to reward skilled curators through the flywheel effect. Users who can consistently like successful tweets (taking into account the timing of the likes, the amount of energy used, and overall influence) can earn $BANG tokens.

These tokens can be used for staking, thereby increasing users' "maximum energy" and enhancing future reward potential. This cyclical mechanism allows users with "Proof of Taste" to expand their influence and earning capacity.

In terms of reward distribution, the majority (80%) goes to curators who successfully identify content, while a small portion (20%) goes to original content creators, thereby clearly capitalizing on the value of discovery.

3.Vimix (@vimixdotfun)

Vimix is a protocol that aims to become the "attention market coordination layer," with the core idea of building a market for a specific, high-value curation work - content remixing.

Vimix recognizes that "culture is essentially a form of secondary creation," and the most powerful form of dissemination comes from the community deriving creative works based on core ideas, such as edits, memes, and user-generated content (UGC), spreading through new channels.

The "high-cost signals" that Vimix values are the creativity and intellectual labor involved in this process of secondary creation. The costs are directly reflected in

Understanding the content and rethinking it in a new and engaging way requires time and skills.

Identify which moments resonate the most and how to present them in a way that maximizes impact.

Through Vimix, creators can establish a content community and set up a small portion of the reward pool to allow secondary creators and curators to share their works. More information can be found through the relevant project materials.

Original tweet link: Click here

4.Twocents (@twocentinc)

Twocents is a social network where user identities are based on verified net worth. Although it is not a curation marketplace itself, it offers interesting ideas for addressing the issue of zero-cost and (mostly) anonymous identities in current social media.

Original tweet link: Click here

The platform connects to users' financial accounts through Plaid, using their capital as part of their username. This creates a pseudo-anonymous environment where each post and comment is set against the backdrop of the user's wealth.

The platform does not focus on a single topic; users can discuss a variety of content from investment to dating, but always with its verified financial status as the backdrop.

For example, the opinion expressed by an account with a verified net worth of 26 million USD is an unforgeable signal, carrying weight that cannot be replicated by other accounts. This enforces "skin in the game" at the level of identity. Therefore, the endorsement of a verified, capitalized account becomes a more trustworthy high-fidelity signal that can be utilized more reliably by other market participants.

Summary

Currently, these projects seem more like some peculiar internet games rather than the foundation of a new economy, but this is precisely the starting point for such innovations.

I believe that the specific characteristics of these projects may not be important; what matters is the common problem they attempt to solve: creating a market that can price human "choice behavior" rather than just pricing creative behavior.