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Thailand's economy faces ongoing pressure. The latest data shows that the trade deficit in November reached $27.3 billion, far exceeding market expectations, marking the second consecutive month of worsening deficit. The main drivers behind this are the strong growth in import demand contrasted with weak export performance—imports are soaring while exports are slowing down.
What’s more challenging is the strong performance of the Thai Baht. While currency appreciation may seem beneficial in the short term, it poses a heavy burden for exporters. The strengthening Baht directly reduces the price competitiveness of Thai goods in the international market, further squeezing profit margins for export companies. If this situation persists, it could pose risks to Thailand’s employment and economic growth.