Recently, many people have been curious about the market rates for KOLs accepting advertisements, so let's talk about the strategies involved.

Newly established KOLs generally charge around 10-20U per deal, which is the basic rate. But once their follower count increases, especially after being noticed by some big V or key opinion leaders, their quotes start to rise significantly. Interestingly, although they no longer take small orders, they often continue this business using secondary accounts.

There's also a more flexible approach—the project team will bundle promotion. For example, with a budget of 5000U to be distributed to 50 people, certain KOLs will allocate 10U to others for promotion, earning a margin in the process. This way, the entire chain becomes more active.

What seems like a simple advertising business is actually a complex ecosystem. From zero followers to influence, and then to commercialization, each stage involves different strategies.