Building real strength in crypto isn't about plastering your brand across a token. What actually matters is weaving stablecoin infrastructure directly into what you're building—making it core to how users interact with your platform. That's where the differentiation happens. A token with your name on it? That's just window dressing. But stablecoin integration that simplifies transactions, reduces friction, and creates genuine utility? That's competitive advantage. It's the difference between a marketing move and a business move.