Pump.fun Co-founder Alon Cohen recently wrote about the issue of creator fees. The dynamic fee V1 launched a few months ago has indeed had an effect—many newcomers flooded into the platform to issue tokens, live stream sales, and trading volume doubled, reaching a good level on-chain by 2025.

But Alon Cohen admits that this approach doesn't go far. The problem is that the mechanism actually encourages low-risk operations (issuing tokens) rather than high-risk trading activities. For ordinary meme coin deployers, the existing fee structure doesn't change much—they still issue tokens, and it hasn't incentivized creative strategies (such as sharing fees with opinion leaders to expand the community). In other words, the purpose of creator fees has not been fully realized.

It sounds like a major revolution is coming. Alon Cohen revealed that more details will be announced soon, and a new development plan is underway.