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AVICI is positioning itself as a consumer-focused neobank built for the crypto era. Their approach tackles some fundamental gaps in user experience: a spend card lets holders use crypto like regular money, integrated fiat on/off-ramps handle the bridge between traditional finance and blockchain assets, and the interface is designed for people who've never touched crypto before. All transactions happen with self-custody banking—no compromises on control.
What makes this interesting isn't just the feature list. Distribution and mainstream adoption have been crypto's weak point for years. Too many projects optimize for power users while ignoring the 99% who want simplicity. AVICI seems to understand that the next wave of growth comes from solving real friction points: making spending seamless, reducing jargon, keeping sovereignty intact.
If they execute well, this kind of user-friendly infrastructure could be the difference between crypto staying niche and actually reaching everyday people's wallets.