After spending the entire morning scrolling through nearly a hundred tweets from industry opinion leaders, I整理了一份观察笔记 at noon.

There's an interesting phenomenon: this opinion leader has been emphasizing the importance of grassroots culture. Although this concept may sound less refined and high-end, it indeed tends to spark discussions and disagreements—and having disagreements means attention, and attention translates into traffic value. This logic is especially popular in the Web3 world.

Coincidentally, today a meme project with obvious grassroots characteristics appeared on the chain, and the publisher's identity is even more interesting—it's the growth manager of a major exchange. This naturally makes one think that this grassroots, down-to-earth operational style might be part of the exchange's cultural DNA. From the actions of official personnel, it seems this strategy is being consciously promoted. It appears that this cultural positioning is gradually becoming a defining feature of their ecosystem.