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Recently, many creators have been considering how to allocate their content efforts. Which platform is more suitable: the Plaza or Twitter? Instead of overthinking, let's look at their respective features.
First is the user composition. The core users on the Plaza are trading users, most of whom have completed real KYC verification. The quality of followers is relatively stable, and inactive followers are rare. Although Twitter has a huge user base, crypto trading users make up only a small portion, and there are many marketing accounts and fake followers. This difference directly impacts your content value—posting trading analysis on the Plaza can attract genuine purchasing power, while on Twitter, your content is more likely to get lost in the crowd.
In terms of content style, the two platforms are quite distinct. The Plaza mainly features trading recaps, live trading operations, and project reviews, with high user precision and naturally higher conversion rates. Twitter, on the other hand, is filled with MEME coins, funny jokes, and emotional expressions. Its exposure is unstable, and the level of freedom is very high, but serious crypto content tends to be overlooked.
Regarding revenue, the Plaza offers content mining, task rewards, red envelope tips, and even creator programs, providing direct payments or tokens. Twitter also has subscription options and ad revenue sharing, but the revenue share for crypto creators has a relatively high threshold and may not be very cost-effective.
Community ecology also matters. The Plaza is more vertical and transaction-oriented, with a relatively professional atmosphere. Twitter is very free but often filled with conflicts, dominated by meme culture.
**How to choose?** If your focus is on crypto trading, project research, signal sharing, or monetizing content, the Plaza currently offers better cost-effectiveness and precision. Many creators have already made it their main battleground, even running both Twitter and the Plaza simultaneously. However, if you're passionate about MEME coins, enjoy humorous content, and need broader exposure and cross-community interaction, Twitter remains irreplaceable—cryptocurrency is just one of its many topics, but it happens to be the most active part.