When it comes to customer support, the conversation naturally turned to how service quality became a key battleground in the exchange space. Back in 2017, when most platforms struggled with response times stretching across months, the industry wasn't particularly known for efficiency. Those early movers who managed to commit to 24-hour support turnaround times stood out dramatically. Over time, standards kept tightening—what once seemed like lightning-fast service eventually became the baseline expectation rather than a competitive advantage.