2026-01-15 07:01:45

#数字资产市场动态 The 2026 World Cup is coming, and Chiliz (CHZ) is getting serious

A piece of news went viral on January 15 — the leading project in the sports blockchain sector, Chiliz, with CEO Alexandre Dreyfus officially announcing: the World Cup year has arrived, and CHZ is preparing to launch major plans, including a SportFi strategy this year.

If you've followed Web3 projects in the football industry, you know what Chiliz relies on to stand out — fan tokens for top clubs like Barcelona and Juventus. Simply put, it combines traditional football IP with blockchain technology, allowing fans to interact directly on-chain. This approach has already been proven successful; now the question is how to expand further.

2026 is conveniently the World Cup year. How important is this milestone? It’s a global top-tier sports event with billions of viewers — there’s no bigger window than this. Chiliz choosing this timing to launch the SportFi strategy appears to be a carefully calculated move.

So, what exactly is the SportFi strategy? Details haven’t been officially announced yet, but logically, it should involve creating new on-chain experiences related to World Cup sports IP — fan engagement, digital collectibles, betting features, and more. In simple terms, it’s about tying sports entertainment more closely with Web3 gameplay.

What does historical data say? During previous World Cups, sports-related crypto projects performed well, showing clear cyclical pulses in the market. CHZ’s early deployment this time clearly aims to seize this traffic dividend.

Of course, the specifics are not yet in place, and whether it can truly attract sports fans depends on execution. But just the combination of "World Cup year + SportFi" already offers plenty of imagination for the market. CHZ holders may feel they’ve hit a key node with this move.

CHZ2.16%

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MrDecoder

· 4h ago

Playing SportFi cards during the World Cup year, this wave has indeed hit the right timing, let's see if it can be implemented later on.

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LiquidatorFlash

· 5h ago

Wait a minute, you're starting to hype before the details are even announced? Did the increase in sports coin prices during previous World Cups really meet expectations? I need to check the liquidation risk threshold, as leverage positions in such hot projects tend to accumulate easily.

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GweiWatcher

· 5h ago

The World Cup traffic is indeed top-tier, but can CHZ really catch it? It still depends on how they negotiate cooperation with FIFA. The fan token model with CHZ has been played out for a while now. The current question is whether SportFi can break out and attract sports fans. Hmm...提前布局 is the right move, but I’m still observing until the details are revealed. It will only count if it truly materializes this time; otherwise, it’s just another round of hype and concept speculation. Damn, if the World Cup official actually gets involved, that would be legit. Wait, how did their collaboration with Qatar turn out? Feels a bit like a flash in the pan. Digital collectibles and betting do have potential, but it all depends on the product experience. It’s just riding the trend, but I think the timing is really good this time. Sports + Web3 is an area that hasn’t been fully explored yet. If CHZ can do it well, it could be very powerful. It sounds grand, but I still want to see how it actually plays out before making any judgments.

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FUD_Vaccinated

· 5h ago

The World Cup traffic is right there, and CHZ has indeed secured a position this time. Just worried that it's another PPT wealth creation, with details not grounded in reality, all just dreams.

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SeeYouInFourYears

· 5h ago

With the World Cup traffic so high, CHZ dares to make a move at this time, betting on attracting sports fans to play on the chain... It feels a bit risky. Wait, the details haven't been announced yet. Maybe all the nice words now are just to boost the market. But speaking of which, the fan token model has indeed been validated in the football circle. If they can come up with some new tricks during the World Cup, the hundreds of millions of attention are truly tempting. Implementation is the key; don’t just keep shouting slogans. This move by CHZ is a good idea, but the ones who can really make money are always those who know the details first.

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GateUser-6bc33122

· 5h ago

Making a move during the World Cup year, huh? The timing is really tight... If fans' tokens can really be played with creativity, no one can stop the traffic dividends.

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