Traditional financial giants' Q4 funding hits record: 14 trillion in asset management shifts to digital assets

【Crypto World】Recently, I came across some interesting financial report data——a certain top global asset management firm saw Q4 capital inflows reach $342 billion, hitting a record high, and it is estimated that the full-year net inflow in 2025 could reach $698 billion. The assets they manage now exceed $14 trillion.

There is a particular detail here that is especially intriguing: during the earnings call, the words “Bitcoin” and “cryptocurrency” were not mentioned at all, but “digital assets” appeared nine times. Analysts generally believe this was intentional, aimed at attracting more institutional clients.

Although the firm’s spot Bitcoin ETF is the largest in the industry, their ambitions are clearly not limited to this. They are actively expanding into alternative investments, with a focus on the private equity market. In Q4 alone, $15.6 billion flowed into the alternative investment sector, and their long-term goal is for this business to reach $400 billion by 2030.

In plain terms, this signals a shift in attitude among traditional financial institutions towards digital assets. From avoiding mentioning “Bitcoin” to frequently referencing “digital assets,” it indicates that institutional recognition of the crypto market is gradually increasing.