Shuanghui Development: Will strengthen key system strategic cooperation in snack channels and actively develop customized business

On March 25, Shuanghui Development released an investor research record. It disclosed that regarding the development plan for the company’s meat products industry in emerging channels by 2026, Shuanghui Development stated that by 2026, the company will continue to strengthen its layout in emerging channels through various measures such as optimizing organizational structure, enhancing direct communication, developing customized products, and increasing market support to promote sales growth in these channels. Details are as follows:

Member Supermarkets: Relying on high-end low-temperature brands like Smiths, strengthen direct communication with member supermarkets, actively develop customized services, and continuously enrich product categories.

Chain Convenience Stores: Focus on promoting new products, strengthen full-category operations, improve the turnover of O2O stores and product listings, and drive channel sales.

Snack Channels: Strengthen strategic cooperation with key systems, promote full-category operations, actively develop customized services, and expand cooperation scope.

Catering Channels: Engage with core clients, conduct negotiations with new clients, accelerate the construction of in-store and community stores, and promote growth in catering channels.

E-commerce Channels: Focus on interest-based e-commerce, facilitate online new product incubation to empower offline new product promotion; implement differentiated sales for traditional e-commerce to achieve online-offline integrated development.

Special Distribution Channels: Strengthen customized product development, actively connect with group buying and gift channels.

(Company Announcement)

(Edited by: Wang Can, Lin Chen)

Keywords: Food Shuanghui Development