The Kraft Heinz Company (KHC) Announces 5-Year Partnership With the National Football League

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The Kraft Heinz Company (KHC) has announced a five-year global partnership with the National Football League, making it the NFL’s first-ever global condiment partner. This partnership aims to increase brand visibility at stadiums, through limited-edition packaging, integrated marketing, and retail activities, while also supporting the NFL’s international expansion. Separately, discussions between Kraft Heinz and Unilever regarding a potential merger of parts of their food businesses have reportedly ended.

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