Netflix is about to get more expensive

All of Netflix $NFLX +1.91%'s U.S. subscription tiers now carry higher monthly price tags, with no plan increasing by less than $1, according to CNBC.

The ad-supported tier moved to $8.99 a month from $7.99. The standard plan’s monthly cost went up by $2 to reach $19.99, and the premium tier moved from $24.99 to $26.99, according to Reuters. The two outlets report conflicting figures for the extra-member add-on cost on ad-supported plans: Reuters put the new price at $7.99 per additional member, while CNBC reported it as $6.99. Both outlets agree the ad-free extra-member add-on now costs $9.99.

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The increases are Netflix’s first since January 2025, according to CNBC. Netflix retired its entry-level ad-free tier — a plan known as basic — in 2023, according to Reuters, a move that left customers choosing between the ad-supported option, the standard plan, or the premium plan.

Netflix has put resources into new content formats in the period leading up to the price adjustments, including live sporting events and video podcasts. In January, the company told investors it intends to put $20 billion toward content in 2026, up from the $18 billion it committed in 2025.

Netflix expects its 2026 revenue to be between $50.7 billion and $51.7 billion. The company says this is due to more members, higher prices, and a nearly doubled advertising revenue compared to the previous year.

In the final three months of 2025, Netflix brought in $12.1 billion in revenue, a result that came in ahead of analyst forecasts, according to Reuters. TD Cowen analysts put the expected per-subscriber revenue gain for Netflix’s U.S.-Canada market at 6% on a year-over-year basis in 2026.

The company’s subscriber base tops 325 million. Subscription price increases have become widespread across the streaming industry, with most major platforms adjusting rates upward as they work toward making their paid-tier businesses profitable, according to CNBC.

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