Eagle Eye Warning: Shandong Gold's Sales Gross Profit Margin Significantly Increased

Sina Finance Listed Company Research Institute | Financial Report Eagle Eye Warning

On March 26, Shandong Gold released its annual report for 2025.

The report shows that the company’s total revenue for 2025 is 104.287 billion yuan, a year-on-year increase of 26.38%; net profit attributable to shareholders is 4.739 billion yuan, a year-on-year increase of 60.57%; net profit excluding non-recurring gains and losses is 4.993 billion yuan, a year-on-year increase of 66.91%; basic earnings per share is 0.94 yuan/share.

Since its listing in August 2003, the company has distributed cash dividends 25 times, with a cumulative cash dividend of 5.678 billion yuan.

The listed company’s financial report eagle eye warning system conducts intelligent quantitative analysis of Shandong Gold’s 2025 annual report from four major dimensions: performance quality, profitability, financial pressure and safety, and operational efficiency.

I. Performance Quality Aspect

During the reporting period, the company’s revenue was 104.287 billion yuan, a year-on-year increase of 26.38%; net profit was 6.627 billion yuan, a year-on-year increase of 49.28%; net cash flow from operating activities was 21.493 billion yuan, a year-on-year increase of 61.12%.

From the perspective of income cost and period expense ratio, key attention is required:

• The change in sales expenses differs significantly from the change in revenue. During the reporting period, revenue increased by 26.38% year-on-year, while sales expenses decreased by 9.42% year-on-year, showing a significant difference.

Item 20231231 20241231 20251231
Revenue (yuan) 59.275 billion 82.518 billion 104.287 billion
Sales expenses (yuan) 147 million 185 million 167 million
Revenue growth rate 17.83% 39.21% 26.38%
Sales expenses growth rate -16.58% 25.41% -9.42%

II. Profitability Aspect

During the reporting period, the company’s gross profit margin was 20.46%, an increase of 24% year-on-year; net profit margin was 6.35%, an increase of 18.12% year-on-year; return on equity (weighted) was 15.59%, an increase of 43.69% year-on-year.

From the perspective of the company’s operational side, key attention is required:

• The sales gross profit margin increased significantly. During the reporting period, the sales gross profit margin was 20.46%, a substantial increase of 24% year-on-year.

Item 20231231 20241231 20251231
Sales gross profit margin 16.6% 16.5% 20.46%
Sales gross profit margin growth rate 17.71% -0.59% 24%

III. Financial Pressure and Safety Aspect

During the reporting period, the company’s debt-to-asset ratio was 62.21%, a decrease of 2.1% year-on-year; current ratio was 0.47, quick ratio was 0.37; total debt was 71.572 billion yuan, of which short-term debt was 46.017 billion yuan, accounting for 64.29% of total debt.

From the perspective of short-term financial pressure, key attention is required:

• The short-term to long-term debt ratio increased significantly. During the reporting period, short-term debt/long-term debt increased significantly to 1.47.

Item 20231231 20241231 20251231
Short-term debt (yuan) 31.568 billion 34.032 billion 39.92 billion
Long-term debt (yuan) 23.211 billion 32.369 billion 27.109 billion
Short-term debt/Long-term debt 1.36 1.05 1.47

• Significant short-term debt with a funding gap. During the reporting period, broad money funds were 21.09 billion yuan, short-term debt was 39.92 billion yuan, with broad money funds/short-term debt at 0.53, indicating broad money funds are below short-term debt.

Item 20231231 20241231 20251231
Broad money funds (yuan) 15.32 billion 15.973 billion 21.09 billion
Short-term debt (yuan) 31.568 billion 34.032 billion 39.92 billion
Broad money funds/short-term debt 0.49 0.47 0.53

• Cash ratio continues to decline. In the last three annual reports, cash ratios were 0.41, 0.32, and 0.28, showing a continuous decline.

Item 20231231 20241231 20251231
Cash ratio 0.41 0.32 0.28

From the perspective of fund control, key attention is required:

• Interest income/money funds ratio is less than 1.5%. During the reporting period, money funds were 17.49 billion yuan, short-term debt was 39.92 billion yuan, and the average ratio of interest income/money funds was 1.073%, below 1.5%.

Item 20231231 20241231 20251231
Money funds (yuan) 10.224 billion 11.077 billion 17.491 billion
Short-term debt (yuan) 31.568 billion 34.032 billion 39.92 billion
Interest income/average money funds 1.46% 1.78% 1.07%

• Significant fluctuation in payable notes. During the reporting period, payable notes were 6.1 billion yuan, with a change rate of 112.59% compared to the beginning of the period.

Item 20241231
Beginning payable notes (yuan) 2.868 billion
Current payable notes (yuan) 6.096 billion

From the perspective of fund coordination, key attention is required:

• Fund coordination needs improvement. During the reporting period, the company’s working capital requirement was -23.45 billion yuan, working capital was -38.21 billion yuan, and cash flow from operating activities could not fully cover long-term asset investments, resulting in a cash payment capability of -14.76 billion yuan.

| Item | 20251231 | | Cash payment capability (yuan) | -14.759 billion | | Working capital requirement (yuan) | -23.452 billion | | Working capital (yuan) | -38.211 billion |

IV. Operational Efficiency Aspect

During the reporting period, the company’s accounts receivable turnover rate was 239.79, an increase of 47.19% year-on-year; inventory turnover rate was 12.09, an increase of 37.44% year-on-year; total asset turnover rate was 0.63, an increase of 12.72% year-on-year.

From the perspective of long-term assets, key attention is required:

• Significant fluctuation in other non-current assets. During the reporting period, other non-current assets were 2.37 billion yuan, an increase of 35.1% compared to the beginning of the period.

Item 20241231
Beginning other non-current assets (yuan) 1.753 billion
Current other non-current assets (yuan) 2.368 billion

From the perspective of three expenses, key attention is required:

• Management expenses growth rate exceeds 20%. During the reporting period, management expenses were 3.61 billion yuan, a year-on-year increase of 26.59%.

Item 20231231 20241231 20251231
Management expenses (yuan) 2.506 billion 2.855 billion 3.614 billion
Management expenses growth rate 8.23% 13.92% 26.59%

• Management expenses growth rate exceeds revenue. During the reporting period, management expenses increased by 26.59% year-on-year, while revenue increased by 26.38% year-on-year, indicating that management expenses growth rate is higher than revenue growth rate.

Item 20231231 20241231 20251231
Revenue growth rate 17.83% 39.21% 26.38%
Management expenses growth rate 8.23% 13.92% 26.59%

Click on Shandong Gold Eagle Eye Warning to view the latest warning details and visualized financial report preview.

Introduction to Sina Finance Listed Company Financial Report Eagle Eye Warning: The listed company financial report eagle eye warning is an intelligent professional analysis system for listed company financial reports. The eagle eye warning gathers a large number of authoritative financial experts from accounting firms and listed companies to track and interpret the latest financial reports from multiple dimensions, including company performance growth, income quality, financial pressure and safety, and operational efficiency, alerting potential financial risk points in a visual format. It provides professional, efficient, and convenient technical solutions for financial institutions, listed companies, and regulatory departments for financial risk identification and warning.

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Editor: Xiaolang Express Report

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