King of Africa's profit halved! Transsion's net profit in 2025 is only 2.581 billion yuan: mobile phone shipments approximately 169 million

Ask AI · Why did Transsion still launch a high dividend proposal despite the decline in profits?

Fast Technology, March 27 - The African king Transsion Holdings officially released its annual performance report for 2025. Due to the dual pressures of rising costs and market competition, the company’s annual performance saw a significant decline, with net profit halved.

The financial report shows that Transsion Holdings achieved an operating revenue of 65.591 billion yuan in 2025, a year-on-year decrease of 4.55%; net profit attributable to shareholders was 2.581 billion yuan, a significant year-on-year decline of 53.49%; and net profit excluding non-recurring items was 2.376 billion yuan, a year-on-year decrease of 55.12%, indicating significant pressure on profitability.

In terms of shipments, the company’s total mobile phone shipments for the year were approximately 169 million units, a noticeable decline from 201 million units in 2024, representing a decrease of 15.9%.

Despite the decline in shipments, Transsion’s advantage in its core market remains unshaken. According to the latest data from IDC, in 2025, Transsion held about 40% market share in the African smartphone market, continuing to rank first in the industry.

In South Asian markets such as Pakistan and Bangladesh, its smartphone market share also ranks first, solidifying its position in core markets.

Regarding the reasons for the decline in performance, Transsion Holdings explicitly stated in the financial report that it was mainly influenced by two factors:

First, the significant rise in prices of core components such as storage has directly increased production costs, while the company primarily targets the mid-to-low-end smartphone market, limiting its ability to pass on price increases, leading to pressure on overall gross profit margin;

Second, the global smartphone market competition is becoming increasingly intense, and the company has continued to increase investment in research and development and marketing efforts to consolidate market share and promote product upgrades, resulting in a year-on-year increase in related expenses, further eroding profit margins.

Faced with performance pressures, Transsion still launched a robust dividend proposal, planning to distribute 9 yuan for every 10 shares, totaling about 1.036 billion yuan in cash dividends.