Shenwan Hongyuan assists Hubei Cultural and Tourism Group in successfully issuing 1 billion yuan private placement bonds

(Source: Shenwan Hongyuan Rongcheng)

Serving National Strategy, Supporting the Real Economy

On March 16, 2026, Hubei Cultural Tourism Group Co., Ltd. successfully completed the book-building issuance of its non-publicly offered corporate bonds (Phase I) aimed at professional investors, with an issuance scale of 1 billion yuan and a subscription multiple of 2.43 times, at a nominal interest rate of 2.50%. This fully demonstrates investors’ high confidence and recognition of the company’s development. This project marks the first collaboration between Shenwan Hongyuan and the issuer. To ensure a smooth issuance, Shenwan Hongyuan actively carried out market sales work, guiding investors to lock in cornerstone amounts from banks, and extensively promoting to non-bank investors. On the day of issuance, there was a broad subscription from non-bank investors, highlighting the market’s high recognition of the issuer’s industry position and operational strength.

The predecessor of Hubei Cultural Tourism Group was Hubei Ecological and Cultural Tourism Circle Investment Co., Ltd. and Hubei Cultural Tourism Investment Group Co., Ltd. It is a provincial state-owned enterprise established by the Hubei Provincial Party Committee and Provincial Government to implement the “Two Circles and One Belt” strategy, bearing the responsibility of building a strong tourism economy province, and is the only provincial-level tourism group in Hubei. Hubei Cultural Tourism Group focuses on three core industrial sectors: cultural tourism, sports health, and commercial trade. Currently, it owns 42 scenic spots (including 7 AAAAA scenic spots) and 41 hotels, ranking among the top in the national cultural tourism groups with distinct characteristics. It has been awarded the honorary title of “National Advanced Collective in Poverty Alleviation” by the Central Committee of the Communist Party of China and the State Council, and has been recognized as one of the top 20 national tourism groups for five consecutive years.

This private placement bond has achieved the dual goals of optimizing duration and controlling costs by reasonably setting the issuance mechanism and accurately grasping the timing of issuance. The results of the bond issuance further solidify the good cooperative relationship between Shenwan Hongyuan and the issuer, representing a pragmatic measure and strong action by Shenwan Hongyuan to actively serve the development of the real economy. In the future, Shenwan Hongyuan will continue to serve the issuer in broadening financing channels, optimizing capital structure, and further improving the full-chain financial empowerment system, while intensifying the implementation of major national development strategies to accelerate the construction of Hubei Province as a world-class tourism destination, effectively promoting the “Five Major Articles” and fulfilling the mission and responsibility of a financial central enterprise.

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