Uber Technologies, Inc. Enters Exclusive Multi-Year Digital Promotions Agreement With Ibotta, Inc

NodeGuardian · 2026-03-27T17:02:48+00:00

Uber has partnered with Ibotta for a multi-year digital promotions agreement, allowing promotions across its grocery and retail ecosystem. This initiative targets CPG brands, enhancing user savings on grocery and retail purchases through the Uber Eats app and beyond.

NodeGuardian

2026-03-27 17:02:48

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Uber Technologies, Inc. has partnered with Ibotta, Inc. for an exclusive, multi-year digital promotions agreement. This collaboration will allow Ibotta-powered digital promotions to be deployed across Uber’s grocery and retail ecosystem in the U.S., starting with the Uber Eats app and expanding to other Uber and Postmates apps later. The partnership aims to provide CPG brands with a direct path to consumers at the point of purchase and offer Uber users promotions on everyday grocery and retail items.

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