Doodles Project Introduction

Image:https://opensea.io/collection/doodles-official/explore
Doodles is a blue-chip NFT project launched in 2021, designed by Burnt Toast (Scott Martin), featuring 10,000 uniquely styled cartoon avatars. With its fresh aesthetics, community co-creation, and brand IP development, it quickly gained popularity during the early NFT bull market.
In addition to its artistic style, the uniqueness of Doodles lies in its vision: to create a Web3 platform that connects the real and virtual worlds, integrating creator economies, gamified experiences, and multi-chain ecosystems.
DOOD issue coin time, chain selection and issuance method
In February 2025, the Doodles team announced its Token plan for the first time, attracting market attention.
- Official launch date: May 9, 2025
- Mainnet selection: Solana
- Token Name: DOOD (not ERC-20, but an SPL Token)
- Exchanges launched simultaneously: Binance Alpha, MEXC, KuCoin, Gate, etc. have opened trading.
Before issuing coins, Doodles launched an airdrop plan to distribute DOOD to early NFT holders and support on-chain exchanges, releasing a portion of the total supply for ecological incentives.
DOOD Token price changes: from peak to fluctuation

Figure:https://www.gate.com/trade/DOOD_USDT
- Highest price on the day of listing: approximately $0.01314, the market was hotly speculated for a short time.
- In the first week, it retraced to around 0.0020 USD, with a decline of over 80%.
- Current price (mid-July 2025): fluctuating between $0.0039 and $0.0044
- Daily trading volume: fluctuates between approximately 1.5 million to 2.5 million USD
DOOD initially performed in a memecoin mode. Although the community is active, it lacks practical use cases, coupled with the rapid release of airdrop chips, resulting in short-term selling pressure.
Comparison of NFT Floor Price Trends and Market Sentiment
- Issue coin pre-launch floor price: about 0.95–1.00 ETH, the overall market is calm and observing.
- issue coin rose to: 1.05 ETH that week, with an increase of about 5–10%
- Current floor price: Multiple platforms show stable fluctuations between 1.016 and 1.05 ETH.
- 24-hour trading volume: approximately 45 ETH, number of transactions remains between 40 and 50
In contrast to the high volatility of DOOD Token, the floor price of Doodles NFT shows less fluctuation, demonstrating its blue-chip attributes and community confidence.
Investment Strategy Recommendation: Dual Consideration of NFT and Token
- Conservatives prefer NFTs: Doodles have a stable floor price and strong resistance to declines, with long-term development potential in IP marketing and brand licensing.
- Radicals can swing trade DOOD: its high volatility and strong liquidity make it suitable for short-term investors to grasp the rhythm.
- Long-term bullish on the ecosystem: You can choose a combination investment of NFT + DOOD, waiting for the governance mechanism and chain game functionality to be implemented.
- Pay attention to the airdrop and unlocking rhythm: The subsequent release plan of DOOD still faces pressure, and it is necessary to monitor project transparency and the destruction mechanism.
Summary and Market Outlook
Doodles completed the transition from an NFT project to a multi-chain ecosystem platform through the issuance of DOOD. Although the NFT market has cooled, the project still possesses strong vitality due to its brand power, IP expansion, and token mechanism.
Whether DOOD can be applied to governance, gaming, and DAO rewards in the future will determine its ecological sustainability and the long-term performance of the Token price.