MEET48: Redefining Idol Culture Through Decentralized Entertainment

MEET48: Opening the Future Entertainment Domain of Decentralization Idol Economy

(Image source: meet_48)

In the traditional entertainment industry, the birth of idols is often dominated by capital and production companies, where fans participate enthusiastically but have little substantial say. However, in the current context of accelerating integration of blockchain and AI technologies, a brand new form of entertainment is emerging. MEET48 is a representative platform of this transformation; it is not only a metaverse idol platform but also a decentralized entertainment space that allows users to have control, participate in idol cultivation, and engage in virtual creation.

Community-driven idol growth model

MEET48 breaks the ceiling of traditional fan economy, transforming fans from “consumers” into “co-creators” through on-chain voting, NFT rights, real-time interaction, and other Web3 tools. The platform turns every support and every vote cast into a key parameter that influences the fate of idols. Who gets to perform on stage and who debuts is no longer decided by a single entity, but generated by the consensus of millions of community members.

In several voting events, MEET48 set records with over 20 million NFT votes, 4 million on-chain interactions, and 2 million new wallet addresses registered, proving that this is not just a marketing campaign, but a true revolution in user participation.

AI + Web3: Creating an Entertainment Factory for Everyone to Participate

To lower the threshold for creation, MEET48 introduces AI choreography, song generation, virtual theater simulation, and other creative tools, enabling anyone to create and manage their own virtual idols, even performing and interacting in a VR environment. This combination of AI modular creation + Web3 economic incentives shifts the entertainment industry from a professional orientation to mass participation, allowing creators and fans to find their own positioning and sense of achievement, truly realizing the vision of “civilian star-making” and “entertainment democratization.”

Constructing an Emotion-Driven Web3 Economy

MEET48 is not satisfied with a speculation-driven model; its core value proposition lies in establishing an “emotionally resonant economy” that allows fans to invest in idols not just for profit, but from a long-term emotional connection and support. As COO Kai Xu stated: “The core of Web3 is not price-driven, but about the sense of participation and emotional value.” MEET48’s economic design transforms fans’ emotional investment into tangible assets, allowing fans to share the results if their idols succeed in breaking into the mainstream, achieving a two-way return of both spiritual and material benefits, which is an innovation difficult to match in Web2.

Create a modular ecosystem for Web3 entertainment

MEET48 is not just a platform, but a modular and scalable entertainment metaverse:

• UGC Tools: Support for AI-generated content such as dance, songs, scripts, etc.
• Virtual Theater + Live Streaming: Real-time Interaction Between Idols and Fans
• Pet48 System: AI Pets, NFT Breeding
• Monster48 Game Module: Player vs Player, Adventure System
• Virtual Land Construction: Building Idol City, Virtual Community

These modules transform the entire ecosystem from one-way dissemination into an open sandbox, encouraging creativity, social interaction, and gaming simultaneously, and also creating an immersive experience that Web2 cannot provide.

IDOL airdrop launched: Allow participants to become holders.

In June 2025, MEET48 launched the IDOL airdrop program, releasing tokens to those who have participated in platform interactions, supported ecological construction, and been selected for activities, marking the platform’s official entry into the Web3 economic initiation phase. On the day of the TGE, 50% of the tokens will be released, with the remaining portions unlocked in phases. Token holders can participate in the WIPA annual popularity grand final, experiencing the mechanism of “voting for future stars with tokens.” This move not only rewards participants but also transforms users from “users” into “governors” and “co-builders,” establishing a new model of dual binding of emotions and assets.

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MEET48 is the next stop for Web3 entertainment, not just an idol dream factory.

MEET48 is not a single application, but rather a complete framework leading to the future form of entertainment. It integrates AI, VR, NFT, and community governance, connecting content creation, idol economy, player interaction, and social networks into a complete immersive experience, redefining the relationship between “entertainment” and “fans.” The contemporary entertainment industry is undergoing a reconstruction of value and a redistribution of participation power, and MEET48 is at the forefront of this wave of innovation, guiding us to explore the infinite possibilities of “Decentralization of entertainment.”