Strategy Inc. increases its Bitcoin holdings again: Leveraging the flywheel effect to create an enterprise-grade crypto asset model

Strategy Inc. Further Elevates Its Bitcoin Expansion Plan

Once best known for its enterprise software solutions, Strategy Inc. (formerly MicroStrategy) has become synonymous with institutional-grade Bitcoin treasury management. Since entering the crypto asset sector in 2020 under founder Michael Saylor’s leadership, Strategy has continually grown its Bitcoin holdings and market influence through precise, leveraged financial operations.

In the latest development, Strategy made another significant move, purchasing 487 Bitcoins for approximately $50 million at an average price of $102,557 per coin. According to CoinGecko data as of press time, Strategy Inc. now holds 641,692 Bitcoins, with an estimated market value exceeding $67 billion—further cementing its position as the world’s largest corporate Bitcoin holder.

(Source: CoinGecko)

A Bitcoin Flywheel Powered by Leverage

Strategy’s distinction lies not only in the scale of its holdings, but in its capital strategy. The company leverages the premium to NAV (Net Asset Value) between its stock price and Bitcoin assets, creating a self-reinforcing capital flywheel.

1. Capital Raising Mechanism
   By issuing shares and convertible bonds, Strategy rapidly secures liquidity. In just 50 days in November 2024, the company raised as much as $12 billion.

2. Low-Cost Debt
   Its convertible bonds carry extremely low—or even zero—interest rates, attracting a wide range of institutional investors and allowing the company to expand its Bitcoin position with virtually interest-free capital.

3. Discounted Purchase Effect
   When the stock premium reaches twice the NAV, Strategy can leverage $1 of capital to achieve $2 in Bitcoin purchasing power, effectively doubling its asset base at half the cost.

This flywheel effect generates powerful momentum in bull markets, increasing the value of Strategy’s Bitcoin holdings and share price, attracting additional capital, and fueling a virtuous cycle.

Restored Market Confidence and Shifting Investor Mindset

News of this latest position increase not only underscores Strategy’s unwavering conviction in Bitcoin’s long-term value, but also had an immediate impact on market sentiment. Bullish confidence rebounded, shorts were forced to cover, and Strategy’s stock price rallied. Investors are increasingly viewing Strategy as a “Bitcoin Amplifier”—not merely a software company stock. In effect, Strategy has successfully transformed itself into a tradable Bitcoin derivative.

Saylor’s Vision and the Corporate Bitcoin Paradigm

Michael Saylor’s philosophy has remained steadfast: Bitcoin is not just an investment, but a new form of corporate reserve asset. Strategy’s leveraged flywheel and capital structure approach is now seen as the institutional standard for Bitcoin management. As more companies worldwide consider integrating crypto assets into their financial statements, Strategy’s playbook offers clear direction: traditional enterprises need not be bystanders in the crypto market—they can actively participate through capital instruments, making Bitcoin a core asset allocation.

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Conclusion

As global liquidity returns and crypto capital regains momentum, Strategy Inc.’s continued expansion reaffirms a core truth: Bitcoin is more than an investment—it represents a new era of corporate conviction. Through leveraged flywheels and ongoing accumulation, Michael Saylor is not simply betting on Bitcoin’s price, but redefining how corporations engage with, hold, and manage digital assets for the future.