I've been keeping a close eye on YGG for quite a while lately.

When I first heard a friend mention the concept of a “GameFi guild token,” to be honest, I was pretty confused. It wasn’t until I dug into a lot of material that I understood—at its core, it serves as a middleman, specifically helping players with limited funds enter the GameFi space. Especially after seeing its deep integration with high-quality games like Tollan Universe, I found the whole thing pretty interesting.

The operational logic isn’t complicated: the guild pools funds to purchase various NFT assets from blockchain games (character cards, rare items, etc.), then leases them out to players. The profit-sharing model is 70-20-10—renters get 70%, management takes 20%, and the guild keeps 10%. This setup is quite clever—it breaks down the “entry fee” barrier. Many blockchain games require you to spend hundreds of USDT just to buy a starter character, which scares off regular players. YGG fits perfectly into this market gap.

And it doesn’t just rent out assets. They've already invested in dozens of game projects, and their global community has grown to over 300,000 people, making them a leading player in this niche.

Now, about Tollan Universe—this game seems almost tailor-made for the YGG model. It was previously known as Tollan Worlds and has now evolved into a dual-game ecosystem: one is a dungeon exploration RPG, and the other is a multiplayer cooperative ARPG. Its graphics and mechanics are far superior to those early “blockchain-modified games”—it’s not one of those slapdash, cash-grab projects.

The key lies in its NFT system design. Players need to collect four specific tokens to mint an exclusive character, a mechanic that’s naturally suited for guild-managed operations—individual players might quit after a couple of days, but guilds can keep investing resources to maximize the character’s value. In these long-term progression games, the rental model is actually more efficient than pure individual ownership.