The explosion in automated content generation capabilities is reshaping the information landscape. As false narratives become cheaper and faster to produce, we're witnessing an unexpected twist. Media outlets with a proven track record of rigorous fact-checking might actually gain ground. Their commitment to accuracy could become their most valuable asset in an era drowning in synthetic noise. Trust, it turns out, doesn't scale like misinformation does. The economics of attention are shifting—and reputation suddenly matters more than reach.