The best founder led marketing in Web3 doesn't sell products.
It sells perspective.
When a founder consistently shares their thinking on industry challenges, regulatory shifts, & technical tradeoffs, they build something competitors can't copy: intellectual authority.
Projects with visible, vocal founders capture mindshare before they capture market share. By the time their product launches, the audience is already convinced.
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The best founder led marketing in Web3 doesn't sell products.
It sells perspective.
When a founder consistently shares their thinking on industry challenges, regulatory shifts, & technical tradeoffs, they build something competitors can't copy: intellectual authority.
Projects with visible, vocal founders capture mindshare before they capture market share. By the time their product launches, the audience is already convinced.