Brand wars in tech are getting wild. A startup is reportedly making legal moves to challenge ownership of the "Twitter" trademark—yes, going head-to-head with Musk over the name he famously ditched.

Here's the twist: after rebranding to X, the original Twitter trademark might be up for grabs under "abandonment" arguments. If a company stops using a name commercially, others can potentially claim it. This startup seems to be betting that the rebrand left a legal gap.

The odds? Surprisingly not zero. Trademark law has pulled off stranger outcomes. Remember when small businesses won against tech giants over domain disputes? Same energy here.

What makes this juicy is the irony—Musk killed Twitter's brand himself, and now someone might legally resurrect it. Whether it's a publicity stunt or a genuine legal play, it's a masterclass in opportunistic strategy.

Worth watching how trademark courts handle this one. Could set precedent for how platform rebrands interact with intellectual property rights in the social media era.