Bob Iger just dropped an interesting move during his latest media appearance. The entertainment giant's chief revealed plans to handpick videos created through Sora's platform and feature them on Disney Plus.

This marks a notable shift in how legacy media companies are approaching AI-generated content. Instead of building proprietary tools from scratch, Disney's taking the curator route - essentially becoming a gateway for AI creations that meet their quality bar.

The strategy hints at a broader trend: established platforms positioning themselves as tastemakers in the AI content explosion. Whether this becomes a sustainable model or just experimental dabbling remains to be seen, but it's definitely a signal that traditional streaming services are actively hunting for fresh content formats.