Across recent industry reports, two keywords appear repeatedly when discussing projects built to survive and lead the next cycle: service and revenue

@ethena_labs recognized this shift early and became a pioneer of yield-bearing services at the infrastructure layer

They possess deep liquidity, a proven funding-rate engine, and a model that is quickly becoming a structural trend

To capture this demand, Ethena built Ethena Whitelabel a Stablecoin-as-a-Service (SaaS) platform that enables any project to launch and operate its own stablecoin without rebuilding the entire stack of risk management, technology, and infrastructure

In other words: Ethena turns stablecoin into a service, and your stablecoin into a revenue-generating product

Whitelabel packages everything into a complete, all-in-one solution:

+ Create a fully branded stablecoin: your logo, your tokenomics, your narrative
+ Deploy cross-chain native on any L1/L2
+ Inherit Ethena’s yield engine funding rates + basis trades with customizable APY distribution
+ Flexible governance: integrate ENA/sENA or design your own governance token

The strength of SaaS is simple: a project can own a branded stablecoin while still leveraging Ethena’s delta-neutral infrastructure and yield engine something USDT and USDC cannot offer due to their reliance on traditional banking and near-zero yields

As the market shifts toward infrastructure delivered as a service, Ethena Whitelabel unlocks a new class of stablecoins: more customizable, more yield-efficient, and inherently multi-chain

A step that transforms stablecoins from a product → into @Ethena_Eco service ecosystem