#加密生态动态追踪 The era of on-chain gift cards is here—Can Solana capture the trillion-dollar consumer market?

Recently, Solana made a major move. Global top brands like Uber and Fanatics have brought gift cards and membership points directly onto the blockchain.

It may seem like just a technological innovation, but it actually signifies a paradigm shift in the entire crypto market. In the past, when discussing public blockchains, we mostly focused on TPS and transaction speed. Now, things are different—the true competitiveness is shifting towards how many real-world commercial scenarios exist and how many ordinary users can access them.

Imagine this: the points you earn from taking a ride are directly converted into on-chain assets. They can be traded, transferred, and appreciated. This isn’t just self-entertainment within the crypto community; it’s a signal that encryption technology is making its first large-scale penetration into the offline consumption world.

Why can Solana seize this opportunity? High performance and low cost. Giants like Uber and Fanatics need mature, stable, and affordable blockchain infrastructure. Solana happens to be competitive in all three dimensions. This means it is transforming from a “crypto casino” into a “global commercial underlying settlement network.”

What insights does this give to investors?

Don’t just look at the price. Focus on public chain ecosystems that can truly connect online and offline and have actual consumption scenarios. Avoid chasing after vaporware projects—future traffic and opportunities will concentrate in areas with real users and genuine transactions.

The explosion of the Solana ecosystem is far from over. Behind the entry of industry giants, there will be a surge in application demand. As the beneficiary, the value revaluation of underlying public chains may just be beginning.

Technology will only truly bring wealth waves when it moves out of geek circles and into everyday life. This wave requires patience—wait for the trend to truly emerge before accelerating.