Ever wondered what your personal data is actually worth? Every time you scroll, click, or interact online, you're generating value that companies harvest, monetize, and profit from – often without meaningful compensation flowing back to you.

The data economy is massive. Your browsing habits, purchasing patterns, location history, and preferences are constantly tracked, packaged, and sold to advertisers and data brokers. But here's the thing: you have almost no visibility into how much money is being made off your information.

In Web3 and decentralized ecosystems, this dynamic is shifting. Instead of data flowing one way – from users to corporations – new models are emerging where individuals can actually own, control, and monetize their own data. Some platforms are experimenting with personal data tokens, privacy-preserving analytics, and direct compensation mechanisms.

The question becomes: how do you reclaim agency over your digital footprint? Start by understanding what data you're sharing, with whom, and for what value. Then explore alternatives that put ownership back in your hands. Because your attention and information shouldn't just be free resources for extraction – they're assets you should control.