A significant offline investment has emerged again in the NFT ecosystem. The Pudgy Penguins project just announced that it will run advertisements on the famous Sphere giant globe in Las Vegas, starting from Christmas December 24th, and will be broadcast for several days.

This investment costs about 500,000 USD, which is indeed a substantial amount for offline high-end advertising space. The most interesting part is that obtaining advertising space of this scale like Sphere is quite rare for crypto brands. The ad content for Pudgy Penguins includes multiple animated segments, which appear to be carefully produced.

This reflects an increasing emphasis by NFT project teams on offline brand building. From a purely on-chain ecosystem to the integration with the physical world, Pudgy Penguins has taken a fairly solid step. The timing of the holiday season for the campaign is also well-chosen, as the flow of people and attention in Las Vegas will be relatively high at that time.