Exor, the investment holding company controlled by the Agnelli family, has decisively rejected Tether's proposal to acquire Juventus Football Club for $1.3 billion. The board's unanimous decision marks a significant setback for the stablecoin issuer's expansion into traditional sports assets. This move signals cautious appetite among established institutional players toward crypto capital inflows, particularly given ongoing regulatory scrutiny surrounding Tether's operations. The rejected bid underscores the growing interest from major crypto entities in diversifying beyond digital markets, while also highlighting the skepticism that persists regarding cryptocurrency-backed acquisitions in mainstream sectors.