The scarcity narrative in crypto and NFTs has gotten completely out of hand. Every project is suddenly packaging limited supply as the ultimate selling point, pushing this "exclusivity" angle like it's revolutionary. But at what point does the marketing machine become too much?

Seriously though—who's actually buying into this "rare air" positioning? The formula is everywhere now: slap a low token cap on it, add some vesting schedules, maybe throw in some artificial scarcity mechanics, and boom—suddenly you've got the next big thing. It's the same playbook recycled endlessly.

The thing is, scarcity itself isn't inherently bad. Real utility and limited supply can absolutely drive value. But when every single project leans on this narrative as their primary pitch, it becomes white noise. Investors are getting wise to it. The ones who actually deliver on fundamentals separate themselves from the noise, while the rest just become another forgotten project in the graveyard.

Worth questioning: are we building because something is genuinely scarce and valuable, or are we just manufacturing scarcity because it's the easiest sell?