Hedera's latest promotional campaign zeros in on what its Token Service brings to the table—especially for institutional players diving into distributed ledger infrastructure. The video walks through how HBAR and Hedera's ecosystem can streamline tokenization workflows, settlement efficiency, and compliance requirements that matter to institutional buyers. It's a solid pitch for anyone exploring enterprise-grade DLT solutions. The emphasis on institutional adoption signals where the protocol is placing its bets for scaling beyond typical retail use cases, leaning into the infrastructure angle that major players actually care about.