Aave Proposal Upgrade: AAVE Token Holders Will Gain Control of Brand Assets

【Crypto World】Aave ecosystem has new developments. On December 17th, BGD Labs co-founder Ernesto Boado proposed a plan for “AAVE token alignment,” with an interesting core message — allowing AAVE token holders to gain control over Aave’s brand assets.

In simple terms: domain names, social media accounts, various naming rights, and other brand assets should be governed by the DAO. These assets are no longer monopolized by any single party but managed by an entity controlled by the DAO. Sounds a bit complicated? The core logic is actually decentralization — enabling community members to have real decision-making power over brand assets.

Interestingly, the proposal also emphasizes anti-hijacking protections. That is, even if the current asset managers are highly capable, they must operate within rules and boundaries. Whoever manages these assets must bear responsibility both in principle and in practice. This constraint mechanism ensures that no one can arbitrarily change the ownership of brand assets.

This proposal reflects the growing trend of DeFi projects placing increasing importance on DAO governance. From asset control to brand rights, community influence continues to expand.