The $LIGHT event this time showed me an interesting phenomenon - the traffic from top exchanges really surpasses that of Twitter.

I saw a lot of related discussions on Twitter, but the heat is actually quite average, with retweets and views not being exaggerated. However, the exchange plaza is different; any post can easily surge to tens of thousands or even over a hundred thousand views.

From a marketing perspective, this is truly a combination of precision and large volume. If someone wants to do targeted promotion, the concentration of platforms and user activity here is simply a chosen place. The deep traffic pool, strong user stickiness, and fast information dissemination—these advantages are indeed difficult to replicate on other channels.

As for those who have been taken advantage of, to be honest, I don't have much sympathy. Retail investors lack sufficient judgment, do inadequate due diligence, and follow the trend to chase high prices; these are all their own choices. The market is like this, with information gaps and cognitive differences always existing, and those who suffer are often participants who neither conduct in-depth research nor control risks. This is not an issue with the exchange, but a point for individuals to reflect on.