The self-custody model just got a major upgrade. TRIA has cracked the code on something that's been tricky for years—letting you actually spend your crypto in the real world without compromising control.

Here's what changes: use their card at any Visa or Mastercard merchant globally. Load it with whatever you want—Bitcoin, Ethereum, any major asset. You never sell, never hand over your keys. That's the breakthrough.

It sounds simple, but it's actually massive. For years, the gap between holding your own assets and using them at coffee shops or online stores felt insurmountable. This bridges that gap cleanly. Your crypto stays yours. Your spending stays frictionless. No compromise on either side.