When launching a token project, having the right promotional channels and timing strategy can really make a difference. The key is thinking through how you'll engage your community from day one—what touchpoints matter most, how to build momentum before the main event, and which strategies will actually stick with people long-term. It's not just about the launch window, but creating those memorable moments that get people genuinely invested in what you're building. Getting these details right from the start can set the tone for the entire project journey.