Recently, a type of vulgar meme coin that has become popular in the blockchain ecosystem has attracted considerable attention. From "Binance Life" to various punny and humorous coin names, this trend seems lively on the surface but actually reflects deeper issues within the current digital asset market.

**Vulgar Naming as the Beginning of Routine**

Names like "I Rode a Horse and Shot" (我踏马射了), "Grandma" (奶奶), and "Instant Offspring" (马上有子) appear frequently. These projects rely neither on technological innovation nor on practical application support; they purely attract attention through novelty and traffic. Essentially, the name itself is the core of the entire business model—by creating topics and spreading effects to gather participants.

**Is It Reasonable to Launch Projects with Market Cap of Only a Few Thousand Dollars?**

Some projects are launched with just a name, a meme image, and no substantial whitepaper, yet they dare to go live with a market cap of only a few thousand dollars. The participation logic of such projects is often: early participants expect to profit from low buy-in and high sell-off, but this expectation is based on the assumption that later entrants will take over the position.

**Routine Processes Are Nearly Unchanged**

Observing the lifecycle of these projects: first, they generate dissemination effects through bizarre names and content, attracting discussion on social media; second, with early participants pushing, they experience rapid surges, creating illusions of wealth; third, a large number of FOMO retail investors continue to enter and buy in; finally, the project team or large holders quickly withdraw and cash out at the high point. The cycle can last from a few days to several weeks.

**Market Failure Caused by Information Asymmetry**

Most late entrants lack judgment and cannot see the true data behind the projects. They continue to participate with the mindset of "this time might be different," but statistically, the majority of investors involved in such projects suffer losses. Capital loss is often irreversible.

**Ongoing Damage to Ecosystem Reputation**

When vulgarity becomes the main means of attracting traffic, and scam projects are packaged as "cultural phenomena," not only individual investors are harmed, but also the entire Chinese blockchain community's industry reputation. If these irregularities persist without effective regulation, it will only deepen the market's trust crisis.

**Some Suggestions for Rational Participation**

First, understand that MEME coins are entertainment assets for community experiments, but never invest more than you can afford to lose. Second, learn to identify basic project features—whether there is a genuine development team, clear technical or application directions, and how liquidity and market cap match. Finally, promote community consensus: our market deserves projects with more substantive value.