Once trust collapses, big companies are not far from decline.

Look at those once-glorious platforms; user loss and capital outflow often start with a trust crisis—perhaps a security breach, maybe opaque operations, or just a miscommunication. The market doesn't have enough patience to wait for you to turn things around.

This is especially true in the Web3 space. Exchanges, DeFi protocols, NFT platforms... Ultimately, everyone chooses who to trust. Once that trust is broken, users' choices are clear—turn to competitors. Funds will flow out, communities will split, and brand value will depreciate accordingly.

Therefore, those long-standing and successful companies never treat trust as optional. Transparency, security, quick response—these seemingly ordinary promises are actually the moat. Losing people's trust means losing everything.