In the crypto space, a good token ticker can indeed add points to a project. A concise and interesting symbol naturally carries a topic appeal, easily sparking discussions within the community and fostering a sense of identity among holders. Taking a project with a Tao Te Ching theme as an example, just the name itself exudes cultural charm, and when publishing content, relevant classical texts are naturally integrated, instantly making the project seem very meaningful. When this "persona" is well established, users feel more immersed. Conversely, a mediocre ticker, even if the project itself is good, can easily be overshadowed by numerous competitors. Therefore, many leading projects pay special attention to the choice of token symbols when establishing their brand—either simple and memorable or creative and distinctive, but always memorable at a glance. This is why the design logic of tickers deserves serious consideration.