A football legend publicly expressed a preference for a certain brand of beverage, and the stock prices of related listed companies soared within just three days. Market data shows that the company's market value increased by $12.9 billion. This phenomenon once again validates the powerful influence of celebrity effects in the capital market—a single sentence, a single choice, is enough to trigger a multi-billion-dollar market response. For investors who focus on brand value and consumer trends, this is a case worth pondering. Celebrity endorsements and public figures' commercial statements often trigger chain reactions in the market in the short term. Whether it is traditional consumer goods or crypto assets, the interaction between market sentiment and personal influence remains a key factor driving price fluctuations.