Rumble video platform is making a serious bet on the crypto ecosystem. The company owns 211 bitcoins, ranking 85th among the largest public BTC holders. This level of investment in digital assets demonstrates Rumble’s long-term strategy to integrate cryptocurrencies into its business model.
A key step in this direction is the launch of its own non-custodial crypto wallet in partnership with Tether. The tool allows content creators to receive tips directly in Bitcoin, USDT, and Tether Gold (XAUT), bypassing traditional financial intermediaries and payment systems. The wallet is built on Tether’s Wallet Development Kit and is the first mass application of this toolkit, giving users full control over their assets.
For creators, this means significantly faster payouts and no bank fees. Viewers can support their favorite creators with cryptocurrency, which is especially attractive to an audience already active in the crypto space.
The market responded positively to the news. Rumble’s shares rose approximately 4% after the announcement and are trading around $7. The strategic partnership with Tether, including the company’s substantial investments in Rumble, confirms mutual interest in developing the platform as a bridge between traditional video content and the crypto economy.
This project symbolizes a broader trend: video platforms are shifting from an advertising model to direct monetization through cryptocurrencies, eliminating intermediate financial players.
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Rumble introduces the best crypto wallet for monetizing content via Bitcoin and Tether
Rumble video platform is making a serious bet on the crypto ecosystem. The company owns 211 bitcoins, ranking 85th among the largest public BTC holders. This level of investment in digital assets demonstrates Rumble’s long-term strategy to integrate cryptocurrencies into its business model.
A key step in this direction is the launch of its own non-custodial crypto wallet in partnership with Tether. The tool allows content creators to receive tips directly in Bitcoin, USDT, and Tether Gold (XAUT), bypassing traditional financial intermediaries and payment systems. The wallet is built on Tether’s Wallet Development Kit and is the first mass application of this toolkit, giving users full control over their assets.
For creators, this means significantly faster payouts and no bank fees. Viewers can support their favorite creators with cryptocurrency, which is especially attractive to an audience already active in the crypto space.
The market responded positively to the news. Rumble’s shares rose approximately 4% after the announcement and are trading around $7. The strategic partnership with Tether, including the company’s substantial investments in Rumble, confirms mutual interest in developing the platform as a bridge between traditional video content and the crypto economy.
This project symbolizes a broader trend: video platforms are shifting from an advertising model to direct monetization through cryptocurrencies, eliminating intermediate financial players.