Celebrities are starting to take AI protection seriously. Matthew McConaughey recently successfully registered multiple trademarks to protect some of his most famous lines, including the classic "alright, alright, alright." The underlying issue is quite profound— as AI generation capabilities become stronger, voice cloning and deepfake technologies can easily imitate any public figure's characteristics and expressions. If these are misused, personal brand assets face significant threats. From an intellectual property perspective, this is an unavoidable topic in the Web3 era: as virtual assets and digital identities become increasingly valuable, what mechanisms do we need to protect them? Trademark registration is a traditional approach, but in an era flooded with AI and open-source models, is that enough? This case may spark some industry reflections—how should we balance innovation freedom with the protection of personal/brand rights?